Yodel Mobile’s Rishan Weerakoon and B&Q’s Harry Blamire take us through the challenges of leveraging the power of app stores through a 360-degree approach that isn’t always self-evident or easy to implement. They discussed the actions they took to accelerate B&Q’s retail app’s growth dramatically. Watch this video to learn more about Yodel Mobile’s optimization cycle and how it boosted installs and increased B&Q’s visibility.
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