Caitlyn Hill from Glorify gave a presentation about increasing conversion rates with channel testing and influencer marketing. She delved in details about channel testing and performance marketing. She concluded the session by linking testing and influencer marketing, with some examples from a case study.
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![TikTok Influencer Marketing - The Wave House [case study]](https://i.ytimg.com/vi/vQOAzEwnl7I/mqdefault.jpg)
