Self-Serve advertising networks provide advertisers with digital platforms to launch and optimize ad campaigns, get comprehensive reporting and reach different audiences via multiple targeting options.
One of the latest examples of big Self-Serve platforms is Snapchat Ad Manager, just like Facebook Ads, Twitter Ads or Google AdWords, it provides advertisers with the best-in-class advertising platform to reach mobile audiences in scale. There is a clear trend in digital advertising; all ad platforms are moving towards Self-Serve to increase their efficiency and to reach their target audiences.
In this directory, we’ve aggregated for you the best self-service ad platforms.
Self serve advertising platform example
Source: TikTok For Business
Self serve advertising platform benefits
Self serve advertising platforms have been growing in popularity for years, but the convenience factor they provide is more important than ever in the modern world.
Essentially, advertisers can place their own ads, giving them extra control over ad sales, maximising their campaign effectiveness and more. Advertisers know their target audience better than anyone else, so the control given to them helps to minimise spend and maximise ROI.
Self serve advertising platform benefits include:
- Advertisers get 24/7 access to the platform
- They enable advertisers to save time and money, both of which can be limited
- The platforms can be a good testing ground for later projects
Below we’ve listed the best self serve advertising platforms so you can get up and running without fuss.
List of self service ad platforms
Founded | Employees | |||
---|---|---|---|---|
2012 | 51-200 |
Zoomd is dedicated to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The Company’s User Acquisition platform unifies more than 600 media sources under one dashboard including Google, TikTok, Samsung premium inventory and much more.
- Business Models – Choose your preferred business model CPC/CPI/CPO/CPE/CPA
- Fraud – Detection as part of the platform, adding you an extra layer of safety
- Measurement – integrated to all major 3rd party mobile measurement solutions
- Cost-efficiency – Save countless resources by managing all campaigns under one screen
- Data Play – Enjoy machine decisions based on more than 500Million data points a day
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2006 | 3,900 | 3,000m | 57m | 4,000+ |
Twitter Ads is the Twitter advertising platform that allows app marketers to drive traffic to their apps from both on Twitter and off Twitter channels. In terms of targeting options and reach its rivals are only Facebook and Google. Twitter ads support deep linking technology that allows app marketers to link an ad to a specific part of a mobile app content.
- Mobile platforms: iOS, Android
- Campaign types: CPI, CPC, CPM
- Ad formats supported: auto-generated ads with creatives an app has on the App Store.
- Targeting: mobile OS, OS version, device (iPhone / iPad), location, gender, age, mobile connection type
- Key markets: global
TikTok is a short-form video app that has yet to launch official ad units for brands. With that said, its increasing popularity has put it on the radar for big brands eager to use the platform to advertise. Influencer campaigns on TikTok have been used by brands such as Universal Pictures, but TikTok is not currently involved with all of them.
- Mobile platforms: iOS, Android
- Campaign types: CPI
- Ad formats supported: Custom
- Targeting: Custom
- Key markets: UK, USA
Founded | Employees | |||
---|---|---|---|---|
2012 | 11-50 |
Targetoo is an Amsterdam based programmatic mobile advertising company, founded in 2012. Its self-serve mobile DSP solution serves advertisers from more than 120 countries, it provides access to 34 ad exchanges, sophisticated targeting features and effective fraud control.
Learn more about TargetooFounded | Employees | Social | ||
---|---|---|---|---|
2012 | 11-50 | 2k+ |
Spotad is a performance-based Demand-Side-Marketing-
Key Features
- Performance driven
- Mobile experts
- Utilize data for better targeting and optimization
- Using self-developed ML model
- Full control of the creative assets for a better user engagement. From the Ad Design to the Ad Serving
Snapchat Ads is the Snap Inc. advertising platform that allows businesses to advertise on the platform with Snap’s unique ad formats and reach Millennials audience that has developed a high level of trust with the platform. Snapchat has 238 million daily active users that open the app 30 times a day on average and spend 30+ minutes with the app. Snap has partnered with multiple companies to better connect advertisers with snapchatters communities.
- Mobile platforms: iOS, Android
- Campaign types: CPI, CPC
- Ad formats supported: Snap Ads, Filters, Lenses
- Targeting: 300 audiences based on data derived from what content snapchatters watch, buy and post on the platform, demographics, lookalike audiences.
- Key markets: global, the Basic plan is US only.
Founded | Employees | Revenues | Social | Traffic |
---|---|---|---|---|
2011 | 500-1000 | +100M$ | 1.5k+ | 2.5m+ |
Reddit Ads is an advertising platform from Reddit. It allows advertisers to reach specific audiences on the platform, either as self-service or via managed service. With Reddit Ads brands can tap into one of the biggest online communities that has extremely diverse set of interests.
- Mobile platforms: iOS, Android
- Campaign types: CPA
- Ad formats supported: Social
- Targeting: Custom
- Key markets: UK, USA
Promoted App Pins is a mobile app advertising platform from Pinterest. It allows app marketers to generate installs via pins. Pins associated with iOS or Android apps have an app icon and install button attached to them for mobile users to tap on and download an app. Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar.
- Mobile platforms: iOS, Android, Windows Phone
- Campaign types: CPA
- Ad formats supported: App Icon
- Targeting: Custom
- Key markets: Global