Affiliate marketing is one of the oldest forms of marketing, becoming an effective strategy for selling several types of products and services, which has helped businesses gain new leads, and increase conversion rates. So, working with an affiliate marketing company can help you benefit from all the advantages the marketing format has to offer.
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While affiliate marketing is a great way to drive sales and significantly increase online revenue, it can help both the brand as well as the affiliate marketer lead them to their individual success. With affiliate programs being so complex in nature, it is important to understand how to start affiliate marketing, and from where.
In this guide, we have put together all of the crucial information you need to choose the top affiliate marketing companies, programs and agencies from our directory below. Find out how to start getting the cash to flow instantly with affiliate marketing, along with bespoke strategies and tactics.
What is affiliate marketing?
Affiliate marketing is a format, in which publishers earn a commission for marketing a product or service by another advertiser or brand, typically for each sale. However, some advertisers may also reward publishers for every lead, free-trial user, click to their website or app download they receive through your promotion.
This concept is a performance-based format that can make your online business idea profitable, securing a consistent income. The success of affiliate marketing can be achieved through good web content, social media as well as a product integration.
Affiliate marketing comes with a variety of types, business models and verticals that make the concept so complex. So, before choosing the best affiliate marketing company, let’s dive into its different types to understand which one will best suit your business.
What is an affiliate program?
An affiliate program is usually established by a company to help it to sell products or services. It regulates all relationships between the company and affiliates who are signed up to that program.
Affiliate programs provide affiliates a dashboard to manage advertising campaigns they run, track commissions they earn and creatives they can use to advertise the company’s products or services.
How do affiliate programs work?
Affiliate marketing provides a variety of possibilities for marketers and publishers to create a more effective strategy to gain a considerable amount of profit. And to make affiliate programs work successfully it is important to understand the main players that must be involved:
These three parties work collectively to create a constructive marketing strategy. Their relationship can be complex, but, in essence, the seller pays an affiliate site, aka a publisher, to promote and advertise their products and services.
Featured Mobile Affiliate Companies
The affiliate markets the brand, and persuades their audience of its value and benefits, ideally convincing them to purchase the product. Once the product is bought, the publisher receives a percentage of the profit that is made.
To better understand the cycle of how the parties function, the illustration below will hopefully provide a better insight:
The Affiliate Marketing Cycle
It doesn’t just stop here. A publisher does not always have a direct connection with the brand that they market, and the content marketing method that is used can vary given the plethora of strategies of communication available out there.
In this case, we want to dissect the different types of affiliate marketing and offer to see how the concept can take different forms depending on the nature of the advertisement.
Types of affiliate marketing
Affiliate marketing can be a bit of a mystery when you’re trying to understand whether a publisher really uses the product or service, or if they are simply promoting it for the commission.
The complex nature of this marketing format allows us to categorize it into 3 affiliate marketing types. Having insight into these types of affiliate programs will show you the many ways that publishers make sticky income in this industry.
The first type of business model is referred to as unattached affiliate marketing, in which the marketer has no direct connection to the product or services they are promoting. They also don’t have authority over the niche of the product, so they cannot claim they actually have used it.
Typically, unattached affiliate marketers run PPC (pay-per-click) advertising campaigns with an affiliate link that users will ideally click on and buy the product, and they would earn a commission.
Unattached affiliate marketing can be beneficial, as it does not require a lot of legwork, with publishers relying on the trust with the target users. You do not need to invest in building customer relationships, nor in the product itself, ensuring easy wins and money.
Related affiliate marketing is a business model where publishers market a product or service they don’t necessarily use, but that is related to their niche.
Consider this form the medium between unattached and involved affiliate marketing, in which these types of marketers have a mild influence and authority over the target audience, due to their adequate expertise in the field.
The only risk that comes with related affiliate marketing is that because you have never used the product before, you may risk recommending bad quality service, which could potentially lead to losing your audience’s trust.
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- Performcb - #1 Performance Marketing Network Worldwide
- CrakRevenue - The One-Stop-Shop In Affiliate Marketing
- GoldLead - Your Best Affiliate Network
- V.Partners - V.Partners is a direct advertiser of famous gambling & betting brands
- N1 Partners - Direct advertiser of the casino and betting brands N1 Casino, N1 Bet, Joo Casino and Slot Hunter, licensed in Malta and Curacao
- Eightcap Partners - Best Forex Affiliate Program that Offers High Commissions
- Vantage Affiliates - Join The Fastest Growing Affiliate Program Now
- Blackbull Markets - Partner with an award-winning broker
- BizzOffers - BizzOffers
- ClickDealer - The only way to succeed in affiliate marketing is to partner with the best!
- Playamo Partners - Gambling Operator
- PIN-UP Partners - Direct Advertiser of the PIN-UP Casino & PIN-UP Bet
- TerraLeads - Top Nutra Affiliate Networks
- Creative Clicks - #1 Global Performance Agency
As the name suggests, the involved affiliate marketing business model consists of publishers recommending products and services they actually used and approve of. This format therefore relies on trust and authenticity, which ensures secure income and customer loyalty.
Instead of relying on PPC campaigns and banner ads, building and maintaining organic social media posts and extensive blogs about a product in a genuine way can promise a sustainable business. While this kind of credibility with your users can take time to create, it is an effective method to generate revenue long term.
Types of affiliate program models
The affiliate market has been instrumental for selling many kinds of products and services, helping businesses in particular gain new leads, offer coupons, and get more subscribers.
With the advance of mobile technology, new types of offers have been introduced, the most common being mobile content, mobile subscription, mobile games and app installs. Let’s take a closer look at each of these:
With mobile content, affiliates help merchants to increase their sales with mobile channels. A few examples of popular digital content that affiliates help to market products are music, movies, books, audiobooks.
Businesses that operate on a mobile subscription model are always eager to increase their subscriptions to compensate for their churn, and to increase their revenue. Good examples of such offers include music and video streaming services, TV, online radio, and digital magazines.
App developers have a robust channel to acquire more app installs and build their app user base, making app installs another key offer type of affiliate marketing.
Mobile games stand out from the rest of the mobile apps because of the significance mobile games have gained over the years. The competition is extremely high due to the bulk of the industry’s revenue.
In such an environment, affiliate programs are vital for game app developers to reach a wider user base, than marketing on the App Store / Google Play marketplace usually allows them to.
How do affiliate marketers get paid?
Now that we have defined the different types of affiliate marketing and offers, we can tackle the pressing question of how affiliate marketers get paid.
In actuality, the products or services are not always in high demand by potential consumers, so purchase is not always guaranteed. Therefore, according to the affiliate program and marketing strategy, the way publishers and marketers get paid will be measured differently.
There are two major types of affiliate networks, with the first type being publishers who are paid a certain share of the revenue generated by them for merchants, and the second that involves paying publishers a commission, each time a visitor completes a specific action on a publisher’s site.
The affiliate program industry landscape consists of a range of players, from corporate companies to niche firms that focus on a specific marketing area, such as mobile apps. Thanks to the mobile app ecosystem’s exponential growth in the previous years, the latter has become the most dynamic and lucrative industry for affiliates.
On today’s affiliate networks market there are several major business models for affiliate programs, such as:
- PPS (pay-per-sale): with this model publishers or affiliates are paid for each sale they generate for advertisers.
- PPL (pay-per-lead): this type of affiliate program is based on the conversion of leads, so an affiliate is paid a commission when they get a potential consumer to complete a desired action, such as clicking through to the seller’s website.
- PPI (pay-per-install): as the name suggests, the affiliate gets paid each time they manage to lead a user to the seller’s website and install the product, which is usually a mobile app or software.
- CPA (cost-per-acquisition): with this model affiliates are paid each time the brand acquires a lead, and the user takes an action, such as subscribing to an email list.
- PPC (pay-per-click): this model entails affiliates getting paid for each click on an ad that leads to an advertiser product page.
- CPM (pay-per-mile, 1 mile = 1,000 ad views): this affiliate model entails affiliates being paid for driving views to advertisers ads in their online inventory.
What are the most profitable affiliate offer types?
There are several ways to find out what are the most profitable offer types amongst current affiliate programs, such as signing up to multiple affiliate networks and seeing what offers show up more frequently.
Another option is searching on Twitter, LinkedIn group forums and other social channels for top offers as well as top mobile offers to spot those that affiliate networks push on a regular basis.
Nonetheless, it is important to realize that the value and popularity of affiliate offer types keep changing over time. But having said that, it surely is possible to list the many types of offers that historically have a high and continuous value:
Affiliate Marketing – Offer Types
Which platform is best for affiliate marketing?
When looking for the right platform to partner with for your affiliate marketing campaign, you want to find a program that provides services for your specific business vertical and niche. These verticals can range from sectors, including travel and dating to eCommerce and finance.
Depending on your niche and the affiliate type, such as the unattached, related or involved programs we discussed earlier, you can narrow down your options to the most suitable affiliate marketing company that will ensure maximum profit for your business.
So, which platform or company is best for affiliate marketing?
There are several ways to find an affiliate program, run by an accredited affiliate marketing company that provides offers for a specific business vertical. The key is to apply multiple techniques to eliminate any possible bias.
The place to begin your research would be affiliate networks directories. To evaluate multiple networks you may pick up from a directory and evaluate people’s feedback on these networks on online forums, such as LinkedIn and Quora.
Make sure you try multiple search queries for these resources to find as much feedback as possible, avoiding comments that are strictly negative or positive, and focusing on constructive feedback is usually in between these two extremes.
How to choose the best affiliate marketing company?
Let us take a look at the specific ways and methods to choose the best affiliate marketing company to partner with to increase revenue for your product.
In this case, you want to look for an affiliate marketing company that offers sticky income, minimal customer support as well as one that is cost-effective, flexible and highly performance-based.
The best affiliate program is therefore one that ideally consists of the following qualities:
Top Affiliate Program Attributes
Due to a great number of mobile apps on the market, it becomes progressively more difficult for app businesses to make a profit from their apps. Hence, finding an alternative revenue channel becomes essential.
App affiliate networks allow marketers to leverage their established relationships with advertisers, and get access to traffic offers in various verticals and locations.
Reaching out to advertisers with specific traffic needs and business goals is a task that is not always easy to accomplish on your own effectively. It can be time-consuming, and therefore requires a good level of expertise to maximize profit and success of your product.
That is why we have compiled a list of the top affiliate marketing companies and agencies for you below, covering a plethora of accredited affiliate programs that specialize in various offer types. This should allow you to expand your research and find just the right company that suits your unique business goals.
List of the best affiliate marketing companies – networks, programs, platforms and tools
Partner with an award winning, globally trusted online provider. Take your business to the next level with Eightcap Partners with an uncapped earning potential..We drive our partners to success with a team of 20+ years experience, globally available in more than 125+ countries, Eightcap Partners also has multi-jurisdiction regulation.Learn more about Eightcap Partners
Award-winning, multi-asset broker headquartered in Sydney, with over 10 years of market experience. Servicing clients in 178 countries, we are there to support you in your trading journey. At Vantage, we hold ourselves to the highest regulatory and security standards so you traders can trade with absolute peace of mind.Learn more about Vantage Affiliates
CrakRevenue is a CPA-based advertising platform that connects advertisers and publishers. It provides affiliates with three plans (Active Affiliate, VIP Affiliate and Elite Club), all of which has Help Desk included, hundreds of offers and 5% lifetime referral program. On top of that for the second and third plans it offers a dedicated affiliate manager, exclusive offers and promotions, annual payout bumps and more.
- Mobile platforms: Android, OS
- Campaign types: CPA, CPI, CPL, CPS
- Offer Types: Dating, Cam, Health, Adult Gaming
Goldlead is an Affiliate Network with the Top offers and Fast payments! We are a team of professionals with a long experience in Affiliate marketing. We know the offers that convert the best and add them for you.Learn more about GoldLead
BlackBull Partners is the referral program of the award-winning, FMA-regulated New Zealand multi-asset broker, BlackBull Markets. We offer a range of over 26,000 tradable assets to retail investors, across multiple account types and the industry-leading trading platforms MT4, MT5, TradingView, and our own platforms BlackBull Trade and BlackBull Social.Learn more about Blackbull Markets
Direct advertiser of the casino and betting brands N1 Casino, N1 Bet, Joo Casino and Slot Hunter, licensed in Malta and Curacao
N1 Partners is a direct advertiser of the casino and betting brands N1 Casino, N1 Bet, Joo Casino and Slot Hunter, licensed in Malta and Curacao. 5 years in the iGaming. CPA €150+ | RevShare up to 45% NNCO | Hybrid €100+ & 40% RS | Sub-Affiliate 5%+ Payments 1/2/4 times a month from 20 euros and 10 FTD 30+ GEOs, Reg2dep 30%+, all types of traffic, except brand, fraud and motive We create custom funnels for partners (unique creos, landings and individual bonuses) for maximum conversion for your traffic Partners are provided with a personal manager and access to the N1 Stars AffClub – an exclusive club where they receive additional privileges and gifts for their traffic Advanced retention system, multilingual 24/7 call centre for players, VIP service N1 Partners has been successfully operating since 2018 and providing a unique experience to its partners and clients for more than five years.Learn more about N1 Partners
The only way to succeed in affiliate marketing is to partner with the best!
ClickDealer, a GDM Group company, provides performance marketing solutions for publishers, advertisers, and agencies worldwide. The company offers a comprehensive range of advertising services to fit any specific set of KPIs for its clients.
The company has been in the performance marketing business since 2012, amassing partnerships with over 2000 advertisers across 12 main verticals which include lucrative directions like Dating, E-commerce & Retail, Health & Beauty, Mobile Utilities and more.
- Mobile platforms: Android, OS
- Campaign types: CPA, CPC, CPL, CPS
- Offer Types: Dating, Ecommerce, Games, Software, Sweepstakes, Travel
PIN-UP Partners is an affiliate program and direct advertiser of such well-established brands as PIN-UP Casino and PIN-UP Bet. With diverse GEO coverage and presence in the CIS, Asia, and South America.Learn more about PIN-UP Partners
Affiliate Program Our affiliate program uses the NetRefer platform, which is simple and convenient to work with. VIP Manager Every partner has a personal VIP manager to assist with all queries. Fixed payments PlayAmo Partners has clear and effective payment methods.Learn more about Playamo Partners
Direct nutra advertiser and a CPA network, operating in the market for 8 years and offering end-to-end business solutions. Trusted by over 50,000 affiliates. Over 3000 COD/SS worldwide offers, including 100+ unique ones not represented by other networks.Learn more about TerraLeads
Brokerbabe.com is a Swiss Performance network that covers 194 GEOs with 3G and WIFI solutions. We are specialized in Dating, VOD and Liveentertainment.
- We accept all kinds of mobile traffic: Vyber, Facebook, Incent, Mailing
- Dedicated account manager from the first click
- Own products, exclusive offers and the best local advertisers around the globe
- 1 link converts the world
- 5% Referral program
Add Value Media is a fast growing Online Marketing Agency dedicated to maximizing the success of advertisers and publishers. We are specialized in Desktop, Mobile, Native and Video Advertising. We offers Affiliates and Media Buyers access to the latest campaigns, direct and exclusive advertisers, dedicated account managers and timely payment terms with competitive payouts.
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- Payments and ontime
- High converting offers
- High payouts
- Direct & Exclusive offers
- Dedicated Account Manager
- CPI/ CPA/CPC/CPM offers
MobX Network is a CPI global network, a trusted partner of over 100 advertisers world wide.
The platform offers a great deal of high payout GEOs, as well as a lot of exclusive and direct offers. You even can get individual payouts and order a desired campaign only for you! With MobX networks’ super friendly support team you may not worry about difficult integration or payment delays. Working with MobX you will always get assistance in analyzing traffic and rapid feedback from the advertiser plus permanent access to detailed statistic for virtually any data you require.
As for advertisers MobX will assist you into promoting your app with the best quality traffic, combined with large volumes. Therefore, MobX offers their customers only carefully vetted traffic sources proven by experience. MobX has a variety of targeting options in addition to GEO and device targeting.Learn more about MobX Network
Affilight is a mobile affiliate network from the Northern Europe allowing webmasters, app developers and media-buyers to monetize their mobile traffic by the market’s highest standards.
Wide range of CPA, CPC, CPM offers via popup, iframe, direct link etc. is available. We provide RTB as well.
According to our practice you’ll be able to add up to 20% revenue comparing to the current website earnings in average!
- Perfect fit for mobile apps and games
- A perfect solution for websites with a high % of mobile traffic
- Flexible pricing models
- Global coverage
- Referral program
- Unrivaled support
- Carefully selected offers
MyLead is a global affiliate network that to this day has paid over $ 2 million to their users.
MyLead offers over 1,600 affiliate programs (including the most popular programs – e-mail submit, credit card submit, VOD, smartlinks, downloads and dating), seven monetization models, and dozens of different categories with various services.
With MyLead affiliates usually get paid within 48 hours, using bank transfer, PayPal, Skrill, Bank, Revolut, WebMoney and Bitcoin. MyLead team provides 24/7 support.
- You can start generating revenue in 5 easy steps
- To this day $8 millions were paid to registered publishers
- 2,164 affiliate programs are registered on the platform
- MyLead has 166,000 publishers registered on the platform.
Mobiglide is one of the leading digital performance marketing companies, they have extensive experience with advertising and product development. Specializing in full spectrum of mobile offers: eCommerce, Cost-Per-Acusition, App Install, Mobile Lead Gen, Trial campaigns, Our Artistry with consistency, Creativity, innovation has allowed us to grow globally. Its team specializes in helping local businesses advertise on social media.
Let Mobiglide experienced team of: Business Development Managers, Affiliate Managers, and Account Managers help grow your revenue, expand your portfolio, and extend your market reach. As mobile pioneers we are first to market in regions such as: Europe, LATAM, APAC and North America for emerging markets and new product releases.
- Mobiglide partners with Fluent, InnoGames, Alibaba Group
- Has 6700+ active offers on the platform
- 3450+ registered publishers
- 20+ verticals
- Premium quality traffic and targeting
IMOCASH is a fully vertical Affiliate Network, operating globally with a focus on the entertainment industry. Our very strong markets are TIER 1, but we also have good inventory in selected other countries. As one of the fastest growing networks in the industry, we can monetize mobile and desktop traffic.
- Our team consists of experienced managers who have been working in the industry for 15 years and more and our experience is YOUR key to success.
- It’s not just giving you the best offers with the best payout. It’s about optimizing your campaigns, giving you valuable information and getting the maximum out of your traffic.
- Newbie in Affiliate Marketing? – Work with the best in the industry, right from the start!
- Longtime affiliate? – Let us be your eyes and ears! Get a new feeling for Affiliate Marketing.
- Searching for the right offer can be very time consuming. Therefore, you can filter our huge amount of offers ( e.g. by vertical / media types / country / payout)
- Being part of IMOCASH means more free time for you. As I said, we will be your eyes and ears – our Affiliate Manager will inform you on important news!
AdsEmpire is a reliable Affiliate network with exclusive dating offers and in-house Smartlink solution with global GEO coverage focusing on Tier1 countries. Some significant benefits and advanced features which are a must-try for the affiliates: Huge number of Dating Exclusive offers CPL (SOI, DOI), PPS, and RevShare payout models Highest payouts on the market and great EPC Experienced team of affiliate managers with deep expertise in dating CPA offers and Smartlink, possibility to run both at the same time Advanced Smartlink Technology to monetize 100% of your traffiс Fast LP optimization Worldwide availability (over 50 countries are supported!) with a focus on Tier1 and Europe Weekly/Monthly payouts from $250 without hold The most comfortable payment methods: Wire, Paypal, Paxum, Bitcoin, Paysera, Genome Referral program 5% In 2021 AdsEmpire was awarded as Best Marketing Solution Provider Of The Year by AGS 2021 and shortlisted as Affiliate network of the year at IPMA.Learn more about AdsEmpire
YIELDKIT enables publishers and advertisers to perform their affiliate marketing strategies in the simplest way, yielding higher revenue and traffic with less effort. Exclusive placements and unique advertiser relations enable us to achieve our clients’ goals with the help of innovative advertising solutions and machine learning technology.
- YieldConnect- promote online brands based on pre-defined keywords.
- YieldLink converts existing links to shops and merchants into affiliated links.
- YieldShare – for publishers that create quality content to share with their audience YieldShare generates affiliate links for any product, with just one click.
- YieldSearch – lets you create and define native ads, that are targeted on your on-site search traffic.
- YieldNative – lets you create and define native ads, exactly the way, you want them.
- YieldMobile – Advertise online brands on mobile web and in-app traffic.
- YieldEditorial (sponsored posts)- customized editorial campaigns for premium brands.
AdsMain is one of the pioneers in mobile advertising. Working since 2010 we created trusted relationships with most app developers and best direct publishers with mobile traffic from all over the world. We value relationships with each partner and try to make them as much profitable as we can for both of us.
- Email and phone support 365/7
- Fast and scheduled payments
- Lots of offers with high commissions
- Easy to use and detailed tracking system
- Hundreds of publishers